Watch THIS to Give Your Socials or Ads a Boost

• Some people get ahead with their ads and organic content, but they don’t talk about it.

• If you keep your eyes and ears open for early news, you can gain an advantage.

• For example, on TikTok, landscape-style videos that are over a minute long are now being prioritized.

• Testing this theory, a landscape video uploaded from a computer to a phone got more views than vertical videos.

• When a platform introduces a new feature, they usually favor the people who use that feature.

• So, if Facebook or Google introduces a new feature, it’s worth trying it out in a test campaign.

• If you’re early in using the new feature during the period when the platform is encouraging people to use it, you might get a boost.

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🫰Liana