Using Meta Instant Forms for Rapid Testing

• Facebook prefers users to stay within its platform and use its features.

• Liana has set up a campaign using Facebook’s “Instant Form” feature.

• This feature keeps users on Facebook and eliminates the need for a separate landing page.

• The form auto-fills with the user’s information.

• Liana is also using the “Advantage Plus” audience, a new feature on Facebook.

• The campaign is already generating inexpensive leads.

• When using a landing page, leads cost between $10 to $20 each.

• The cost per thousand impressions (CPMs) are low, although some are initially high, they decrease over time as Facebook becomes more familiar with the ads.

• Liana suggests trying this method for quick setup and testing.

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