How I Transformed High CPA Ads with Creative Copywriting Strategies

• Changing both the creatives and the copy has been effective in breaking through a higher CPA hold on one of my ads.

• I selected the ad with the winning video and ad copy in the primary text area on Facebook.

• I used a prompt to generate a hook with various emotions to create a wide spectrum of ad variations.

• I pasted the entire ad into the prompt, maintaining the style of Frank Kern.

• I made sure to edit the generated text for compliance and coherence.

• By placing the generated text at the top of the primary text, some of the variations have already shown improvement and helped break out of the higher CPA pocket.

• This approach has been beneficial in improving the ad performance.

Your #1 Fan,
🫰Liana Ling