💸Smart Ad Budgets

• When setting your ad budget, consider two important factors.

• For optimization, platforms like Facebook typically require five consecutive days of running ads.

• Ensure your budget can cover these five days, even if you initially see no results.

• Second, think about pacing to avoid excessive reach within the first five days.

• Decide on a target reach number (e.g., 500 to 1000) before making budget decisions.

• Set a budget that aligns with your desired reach by the end of the five days.

• Avoid overly aggressive budgets, keeping in mind the duration your ads need to run for optimal results.

• These considerations will help you make informed decisions about your ad budget.

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