🔒 Protect Your Ads from Spam and Bots

• There is a hidden option in Meta that can help avoid spammy and bot ads.

• To access this option, go to the ad set and scroll down to the placement area.

• Click on "show more options" to open the brand safety and suitability section.

• In this section, you can edit the type of inventory you want to show up in the audience network.

• There are three options: limited, moderate, and expanded, each with different levels of sensitivity.

• You can choose the option that aligns with your brand's preferences and see a list of what's included.

• You can also upload a block list to prevent specific traffic from reaching your site.

• This feature can be especially helpful if you're experiencing unwanted traffic from certain locations.

• Utilizing these options can be important for maintaining your brand's reputation and audience experience.

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