When Patience Pays Off...

• Liana is running an ad campaign with a daily budget of $15, using ad set budget optimization.

• The campaign is a lead generation campaign, testing the indoctrination sequence for people joining a free academy.

• One ad is getting most of the attention, but she isn’t worried about it.

• The Cost Per Acquisition (CPA) is $3, which Liana is happy with.

• Despite other ads performing poorly, this one ad is doing well with a CPA of $1.48.

• Liana plans to let the algorithm decide when to show the ads, instead of forcing them to be shown.

• The goal is to get the cheapest leads for email testing.

• If the leads remain cheap but no sales are made, Liana might pause the ad and try to serve others.

• Liana doesn’t want to spend extra money just for testing due to impatience.

• Liana’s business goals are being met, so they plan to leave the campaign as it is.

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