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Next Steps to Test Creatives Again
Liana Ling
January 28, 2024
Started a campaign to lower CPA (Cost Per Acquisition).
Wanted to keep the campaign evergreen but had to stop it due to a live event.
Planned to continue running successful ads.
Would duplicate the ad set with winning combinations of headline, primary text, and image.
Intended to create more images and videos for testing.
Wanted the new creatives to focus on the messaging (like "be heard") and include pictures of leaders.
Planned to test different variations of creatives, emphasizing strong primary text and headlines.
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