🗑️ Meta Ads: To Delete or Not to Delete?

  • Deleting old ad campaigns is a best practice when you no longer plan to use them.

  • Two main reasons to delete campaigns are to free up ad inventory space and to avoid potential compliance issues.

  • Facebook has limits on the number of ads you can have with a given page, so deleting unused campaigns opens up space for new ones.

  • Facebook's policies can change without notice, and old campaigns can get disapproved if they no longer comply.

  • Even if campaigns are turned off, they are still subject to review by Facebook's compliance algorithm and team.

  • Having old non-compliant campaigns in your account can lead to numerous disapprovals and potential account suspension.

  • By deleting campaigns you no longer need, you can prevent compliance issues and make better use of your ad inventory space.

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