Lead Generation Campaign Optimization Part 5

• Ads were paused even before reaching 500 to optimize performance.

• 3 different ad sets were being tested in a lead generation campaign.

• The underperforming ad sets had spent nearly $30 with low click-through rates.

• The decision was made to pause the underperforming ads and concentrate on optimizing the remaining two.

• The criteria for pausing ads included waiting until they spent at least 3X the anticipated cost per lead (CPL).

• Significant differences in click-through rates were observed between the ad sets.

• The plan is to focus on optimizing the two better-performing ad sets for now.

Your #1 Fan
🫰Liana