Lead Generation Campaign Optimization Part 3

• Initially, the lead generation campaign was failing with a specific audience setup.

• The campaign was relaunched with a different configuration called ABO (Ad Set Budget Optimization) with individual interests in each ad set.

• There are now 10 ad sets running, each with a daily budget of $10.

• Click-through rates (CTR) are a crucial measure of how well people engage with the ads.

• The overall CTR is now at an average of 2.77%, which is a significant improvement from before.

• In one ad set, the CTR is even higher at 3.89%.

• The CTR for the link in the ad is also improved, with an average of 1.98%.

• In the winning ad set, the CTR for the link is at a solid 2.78%.

• These improved CTRs confirm that the decision to relaunch the campaign in this new configuration was the right move for success.

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