When Good Ads Go Bad

• Liana was happy with the $23 Cost Per Acquisition (CPA) for the last 14 days.

• The CPA increased to $95 today, and there were no sales.

• Liana considers this a sudden change or “anomaly” because there were sales in the previous days.

• When an anomaly occurs, Liana first checks the technology to ensure everything is working properly.

• Liana checks the pixel to make sure it’s firing correctly using the Facebook Chrome Pixel Helper and the Events Manager.

• Liana visits metastatus.com to check if there are any issues with Meta.

• Liana also checks the Ads Manager’s view history to see if there were any recent issues that could be affecting things.

• Liana believes that disruptions can cause performance to be a bit rocky for the next 24 to 48 hours.

• Liana decides to wait and see if performance improves the next day before making any changes.

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🫰Liana