How to Figure Out Which Ad to Test Next?

• Liana is running an Advantage Plus Shopping (ASC) campaign for a micro offer of $25.

• The campaign is targeted at countries that predominantly speak English.

• The campaign has been successful, with one ad generating 35 sales at a Cost Per Acquisition (CPA) of $20.

• Liana has the ability to add up to 150 ads in the ASC campaign for testing.

• Liana experimented with not mentioning the $25 price in the ad headline to see the impact.

• Liana is waiting for an ad to reach a thousand views before making a decision on its effectiveness.

• Liana tested a TikTok style ad and is happy with the click-through rates, but it hasn’t resulted in any purchases yet.

• Liana tried an ad with just a video and no primary text. The click-through rate was lower, suggesting that having some text may be important.

• Liana also experimented with changing the headline of an ad, but it didn’t result in any link clicks.

• Liana concludes that even though the video ad explains everything, it still needs some text for better performance. It’s like having a mini webinar right inside of the ad.

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