Easy Way to Create Location Specific Meta Ads

• Liana learned a tip from Ian Henman, an AdSkills guardian, about creating state-specific ads in Google Ads.

• Liana has been testing this strategy with success in Facebook ads.

• Liana creates a campaign for one state at a time, using New York as an example.

• Liana does not recreate all of their videos for each campaign.

• The location is set to serve in New York only in the campaign and ad set.

• Liana uses the primary text to call out people by their location, such as “New Yorkers”. This is allowed according to the meta policy.

• Liana finds it helpful to not only put the location call-out in the primary text but also add it to the video.

• Liana uses a short video created in Canva for the ad.

• Liana edits the video to add a text overlay saying “Hey New York”. The text overlay doesn’t cover the whole video, just the first part.

• Liana adjusts the size, style, and color of the text overlay to make it look good.

• Liana applies these changes to the video in the ad.

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