Cracking the Meta Ads Code

• Media buyers often struggle with the most challenging aspect of managing Facebook ads.

• At the beginning of an ad campaign, during the learning phase, ads may not perform optimally, even after just 30 seconds of running.

• Leads might come in at a higher cost per result than desired during this initial phase.

• It's crucial to understand that Facebook's algorithm requires a minimum of five days to optimize ads effectively.

• One common mistake is prematurely turning off ads due to their initial performance.

• To succeed, adopt the mindset of accepting some initial losses, as this phase may be the most expensive for your ads.

• It's essential to allow your ads to run for a sufficient duration to enable the algorithm to optimize their performance.

• With more experience, you may discover exceptions to this rule, but as a general guideline, it's advisable to let your ads run and trust the algorithm's optimization process.

• Following these principles can lead to more successful Facebook ad campaigns over time.

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