Improving Campaign Results in Failed Facebook Ads Pt. 2

• Testing different bidding and campaign setups can be more effective than changing the creative.

• I had a lead generation campaign with poor click-through rates when testing an Advantage+ audience.

• Instead of changing the creatives, I decided to try a different campaign structure.

• I went back to my usual strategy of using a Ad Set Budget Optimization (ABO) with single interests.

• The new campaign structure resulted in a significant improvement in click-through rates.

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