Optimizing Advantage+ Lead Generation Campaign

• I’m optimizing the Advantage+ lead generation campaign for a live event.

• The campaign is set at $100 a day and the speaker is focused on finding the lowest hanging fruit quickly.

• I’m using CBO campaign budget optimization and has two different ads running.

• One of the ads stalled at 10 leads and was turned off, while the other ad generated two leads at 65 cents each.

• There is another ad set that seems to be receiving most of the budget and the speaker is testing different creative with different headlines.

• The cost per lead initially started at $4 but started to increase, so the speaker paused that ad and let the other two continue.

• If this campaign was evergreen, they would make different decisions.

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